City of Hawley

Nestled in the northwest corner of Minnesota lies the town of Hawley. Well known for its education system, friendly neighbors, and thriving business ecosystem, Hawley is an excellent place to call home. After receiving a grant for art installations, the City of Hawley approached me to help them develop an awareness campaign around their art installations to create buzz and excitement around their new initiative to revitalize their downtown neighborhoods.

Project Scope:

Content Creation
Video Production
Social Media
Photography

Campaign Results:

Social Media Posts: 7
Reach: 11,427
Engagements: 4,221
Engagement Rate: 36%
Videos Created: 4
Photos Taken: 40

Video Production

Utilizing simple man-on-the-street style interviewing and quick b-roll, I turned around videos for social media in just a few hours for timely posting that shared the art reveals as they were happening.

Social Media

Straightforward messaging that led quickly to a call-to-action was the best path for the folks of small-town Minnesota - they’re no-nonsense type folks who want to get to the information quickly.

Photography

For additional social media content, professional photos were a necessity. Hawley wanted to show off the natural beauty of these art installations, so what better way? Plus, it provided the artists themselves with high-quality photos to share on their personal pages, which only increases engagement and reach.